
What started his interest in photography and likely his interest in the history of photography was what he experienced when he took his first photograph. The subject was a compost heap which after he took the photo of, later that day actually, it burst into flames and the fire brigade came to put it out. So he became interested in what photography can do as a medium and taking photos to see what would happen next.
I was really interested in his approach to fashion photography. He showed us images he took that were over exposed and out of focus which you would think would just be wrong but they really worked. This also continued as a theme for him.

The figures in these images look kind of ethereal which I think is an attractive element in the fashion industry, it speaks about this divine image women should strive for, fashion as a commodity. The image on the right, to me at least, looks like an exaggeration of women's desire to be thin and the lengths they go to, to achieve it. They look alien and distorted, tortured, but I like how they still manage to look beautiful and serene - like a swan's strange beauty.
It was actually kind of hard for me to understand his ideology because he has so many influences, but I found myself really interested in his photography for advertising. In the lecture he said that when he is considering fashion photography he tries to "romance the designer" so in these images a way that he does this is to leave lots of space for text, basically where ever it is white. This is a really clever idea for advertising, they would be perfect for magazine covers.
He did lots of work for advertising particularly in food, and from this he became the person you would call if you wanted a 'pour shot' (right photo). His goal would be to photograph food with a element of action, and this became what he specialised in but he assured us that once this happens an artist doesn't have to restrict themselves to that area of art which is very apparent in his overall work. 


I really really really love his extreme close up shots that show great detail, it is a mode of photography I would love to ace just as he has. The textures and colours and moods of the images are more than just aesthetically pleasing. In my opinion images like these should not be used for computer screen savers, they deserve better than that.
For our photography brief I actually took close up photos as close as I could go and in a way that sort of reflected other artists I had seen so I was really pleased to see that rood worked with this.
For our photography brief I actually took close up photos as close as I could go and in a way that sort of reflected other artists I had seen so I was really pleased to see that rood worked with this.
This is my photo:
What I'm really disappointed about is that my work takes a lot of photo shop while Rood's great technical skills allow him to keep his images realistic in terms of colour etc, and also the texture is really strong and detailed.
From his website I saw that one of Rood's influences was Lou Reed which I thought was really appropriate because of the work Stefan Sagmeister made for his album. The close up image of his face is similar to Rood's images, the detail is great and the expression is key. I like how the lyrics on his face add to the emotion that is there, represent what the album is about. What I love about this however is that Rood's work doesn't seem to need any help with expressing emotion.
And finally I'm really glad that Harold Edgerton is one of Rood's influences, it obviously shows, especially when he talked about food and action. This image is pretty much the image for that idea. The technical side also relates to Rood in that it is perfect.















